Feadship will be exploring the true meaning of a custom #superyacht as part of its unique presentation at this year’s #monaco #yacht Show. From Wednesday 27 September to Saturday 30 September, the #feadship stand will be transformed into an interactive design bureau as visitors are offered the chance to discover their #feadship DNA. The leading #superyacht builder will also have two examples of its pure custom creation work on display in the form of Aquariusand Hurricane Run.
The excessive use of the term ‘custom’ in today’s #superyacht industry has made it tricky to know what the term actually entails. When #feadship states that it builds ‘pure custom’ superyachts, it is referring to the way each project is designed totally from scratch.
“Many of the greatest Feadships ever built had their genesis at a meeting where we started sketching to life the owner’s ideas on a blank sheet of paper,” says marketing & brand director Farouk Nefzi. “The term ‘custom’ has lost its value in the #superyacht world: most superyachts are variations on a pre-designed platform, with clients having options within set parameters. At this year’s #monaco show we will make the difference between ‘custom’ and ‘customisation’ crystal clear via a memorable Carte Blanche Experience.”
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