PEUGEOT is launching its new SUV family at the 2021 Shanghai Motor Show: the New French Chic is born

DONGFENG PEUGEOT is adopting the new iconic Lion logo and presenting its new strategy to position itself as a trusted brand, designed by PEUGEOT made for China, for its customers in China.
The new range of PEUGEOT 4008, 4008 PHEV and 5008 SUVs is launching at prices ranging from 169 700 to 263 700 yuan (21 710 to 33 740 Euros). These new French Chic SUVs distinguish themselves through four pillars: design, quality, dynamism and connectivity. The services and set-ups available meet the aspirations of Chinese customers.
DONGFENG PEUGEOT will strengthen the brand's customer experience by developing assistance, maintenance and vehicle warranties through the Five Care Promises and Four Guarantees Plus commitments.
From 19 to 28 April, visitors will be able to discover the entire DONGFENG PEUGEOT range at the Auto Shanghai 2021 show. In addition to the new French Chic SUVs 4008 and 5008, the electrified range will also be in attendance with the e-2008 SUV, the new 4008 PHEV 4WD SUV and the 508 L PHEV saloon.

A new brand identity and strategy in China

Over the past ten years, PEUGEOT has established itself as an innovative, high-end generalist brand. The design of its new products and its new technologies have contributed to its move upmarket and strengthened its brand image. PEUGEOT unveiled its new logo and identity on 25 February, opening a new era for the brand.

"We have a strong global ambition. PEUGEOT will leverage its upscale, electrified models and new products, including the new SUVs, to set new standards and deliver an exceptional driving experience. China is one of the most important markets for PEUGEOT. The new 4008 and 5008 embody the best of PEUGEOT's design and technology, including the i-Cockpit, which changes with each launch to provide an unparalleled driving experience. These new SUVs will most definitely meet the expectations of Chinese customers," said Linda Jackson, CEO of PEUGEOT.

2021 marks the 17th year of DONGFENG PEUGEOT's commitment to the Chinese market. Based on the principle of its Yuan+ strategy, the company is adapting to market trends to build the image of a "Designer Brand" among trendy Chinese customers. It will offer a digital ecosystem that will provide them with a high-quality mobility service, which promises 100% satisfaction on service, quality and warranty.
DONGFENG PEUGEOT will roll out its new identity in conjunction with these new mobility services. The new logo will be rolled out in communications, across the network and on the vehicles. The brand plans to renovate 40 points of sale in 2021 and to renovate its entire network over the next three years. The first vehicle with the new logo will be launched in 2022.

Chen Bin, assistant to the president of DONGFENG Automobile Group Co. Ltd, General Manager and Party Committee Secretary of DPCA, said that DONGFENG PEUGEOT has always kept pace with the innovations and trends of the times and adjusted its strategy to meet customers' demands. With its new brand identity and its new products and services, DONGFENG PEUGEOT will embark in a new era of growth.

New French Chic SUVs PEUGEOT offer a unique driving experience

The new family of PEUGEOT SUVs manufactured in China includes the 4008, 4008 PHEV and 5008 models. They reflect the designed by PEUGEOT, made for China strategy and are the basis of the new French Chic trend of the brand's new models.

The new PEUGEOT SUVs use the design codes of the European GT versions. Their grille features a horizontal pattern that blends into the sides of the car to dramatic effect. The vertical LED lights in the shape of fangs and the rear lights with their three claws emphasise their personality. Their silhouette combines elegance, dynamism and feline grace.
On board, the PEUGEOT i-Cockpit has changed to remain the benchmark for the C-SUV segment in China. The new 10-inch high-definition central touch screen is combined with piano keys. The 12.3-inch digital instrument panel combined with the compact steering wheel and the Aisin EAT8 automatic gearbox enhances the driving experience.

The new PEUGEOT 4008 French Chic SUV, with its avant-garde design and precise driving behaviour, is aimed at young and urban customers. The prices range from 169 700 yuan (21 710 Euros) and 233 700 yuan (29 900 Euros).
The new PEUGEOT 4008 PHEV 4WD SUV is aimed at fans of electrified vehicles who are looking for high performance and efficiency. Its Plug-In Hybrid petrol engine has 300 hp. The prices range from 249 700 yuan (31 950 Euros) to 259 700 yuan (33 230 Euros).
The new PEUGEOT 5008 SUV is the flagship of the brand's new French Chic SUVs family, with its roominess, modularity and quality-inspiring design. The prices range from 187 700 yuan (24 010 Euros) to 263 700 yuan (33 740 Euros).

Further information in the press release to download