Ryder Cup “Inside the ropes” with the BMW 7 Series: All matches can be watched live on the BMW Theatre Screen

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Munich. It is exactly 100 days until the first tee shot at the Ryder Cup in Rome (ITA) on Friday 29th September, in the prestigious team competition between the best golfers of hosts Europe and those of 
the United States. Customers of Worldwide Partner BMW who own a BMW 7 Series will now have the opportunity to follow every stroke and decision live. The Ryder Cup in-car app enables passengers in 
the second row to enjoy this sporting highlight on the BMW Theatre Screen. The live broadcasts and other on-demand content can also be accessed on the BMW Curved Display in the front row when the 
car is stationary. The free offer will be available in many markets around the globe and also in many other BMW models.

“The Ryder Cup is associated with unique emotions and great prestige – there is no other golfing event like it,” says Stefan Ponikva, Vice President BMW Brand Communication and Brand Experience.
“The same is true of BMW vehicles, particularly the BMW 7 Series. The exclusive opportunity to combine sheer driving pleasure with the emotions of the Ryder Cup combines all this with the BMW Group’s 
aspiration to rethink the digital experience both inside and outside the car and to create innovative worlds of experience.”

Established in 1927, the biennial competition pits 12 of the top professional golfers from the United States and Europe against each other in a head-to-head match play competition and has become one 
of the world’s greatest sporting events, captivating an audience of millions around the globe.

“We want to bring the excitement of golf’s greatest team contest to as many people as possible and this new agreement will help us do just that, giving BMW drivers around the globe the chance to stay up to date with all the action in Rome, wherever they are,” said European team Captain Luke Donald during a press conference held at Golfclub München Eichenried today to mark the 100-day milestone. The iconic DP World Tour tournament, the BMW International Open, is being held there for the 34th time this week.

The BMW Theatre Screen transforms the rear of the new BMW 7 Series into an exclusive private cinema. The large 31.3-inch display offers first-class entertainment with Amazon Fire TV built-in, with the addition of the Ryder Cup in September and October. Since April 2023, Bundesliga content can also be streamed via the BMW Bundesliga In-Car App, which is in the Fire TV app store. Thanks to the on-board 5G-enabled antenna system, customers benefit from the best-possible streaming speeds.

For safety reasons, the BMW Curved Display is unable to play premium sport content while driving. However, streaming is possible for rear-seat passengers while the vehicle is on the move.