Press Release
58KB
december 16, 2015 - Hyundai
Class-leading aerodynamics and striking design details for Hyundai motor’s new alternative-fuel IONIQ
- Teaser rendering highlights eye-catching silhouette and design details
- Sleek and simple exterior reduces aerodynamic drag for greater efficiency
- Elegant interior combines environmentally-friendly materials and flexible space
December 16, 2015 – A new rendering of #hyundai Motor’s all-new #ioniq hints at how the innovative, alternative-fuel compact vehicle, which is due for launch in early 2016, will combine head-turning good looks with class-leading aerodynamic performance.
Hyundai Motor has confirmed that the #ioniq will be the world’s first car to offer a choice of three efficient and ultra-low-emission powertrains: full electric, plug-in gasoline / electric hybrid, or gasoline / electric hybrid. With a sleek, coupe-like silhouette and numerous eye-catching details, its confident design is a match for its bold environmental credentials.
The #ioniq will deliver a fun and responsive driving experience, while also meeting the needs of those wishing to reduce the impact their motoring has on the environment. #hyundai Motor’s designers have therefore created an exterior design that is rich in emotional appeal, as well as making a significant contribution to meeting the car’s environmentally-focused brief.
Simple, carefully wrought contours minimize wind resistance and assist the efficient management of airflow around the exterior. At the front, familiar #hyundai design themes are evident notably the signature hexagonal grille, which incorporates active ‘flaps’ that can direct airflow over the car. The grille is topped by an attractive gloss-black element that extends outwards to meet distinctive new headlamps featuring integrated ‘C’-position lights. The exterior color choice adds to the car’s allure, formulated to be evocative of fog about to lift.
Inside the #ioniq the smooth, elegant and clutter-free theme continues. There is efficient use of interior space and a clear, logical approach is applied to the layout of control functions. Simple and stylish surfaces make use of eco-friendly materials to convey a futuristic yet warm cabin ambience that will appeal to a new generation of motorists.
Even before the arrival of the #ioniq, #hyundai Motor is already one of the world’s leading manufacturers of hybrid and low- or zero-emission vehicles. In 2013, the company became the first car manufacturer to mass-produce a hydrogen-fueled vehicle, the Tucson Fuel Cell (ix35 Fuel Cell in some markets).
The IONIQ’s name references elements of its creation. An ion is an electrically-charged atom, linking to the car’s clever combination of electrified powertrains. The second part of the name references the unique offering it brings to the #hyundai range, demonstrating the brand’s environmental commitment and willingness to maximize choice for its customers. Finally, the Q is depicted in the car’s logo as a visual breakthrough, acknowledging the fresh new approach of this advanced, low-emission model.
Following a world premiere in Korea in January, the #ioniq is due to be shown during March 2016 at the Geneva International Motor Show and the New York #auto Show.
IONIQ interior teaser
3721x2631, 1MB
IONIQ exterior teaser
3508x1768, 1MB
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