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september 02, 2019 - Homi

Homi Outdoor and Fashion&Jewels


HOME? NOW IT STARTS IN THE GARDEN

Sofas and tables like plants, objects like fruits, lamps like ornamental stones: natural materials and colours are becoming part of the joy of living in every room of the home.
At #homi Outdoor_Home & Dehors, all the latest trends, just waiting to be discovered

Legend has it that Odysseus's house was built around an ancient olive tree and that Penelope set up the nuptial bed in the hollows of its trunk. Featured in this age old tale, one of today's home trends with mythical power: starting from nature or from an open space, such as a terrace or garden, and transforming it into an essential part of the home, its harmony inspiring other rooms too.

This will be one of the stand-out trends at #homi Outdoor_Home&Dehors, the new Fiera Milano #event set to take place from 13 - 16 September 2019. The exhibition will feature furniture solutions and decoration for every part of the house, including terraces and balconies, areas which increasingly find themselves at the centre of a true domestic Copernican Revolution: no longer secondary spaces, but real rooms, to be furnished and decorated, often creating a model of harmony to be replicated in other areas of our home.

So for the garden and the balcony, style initiatives are blooming. Thanks to natural materials such as teak, bamboo or wicker, tables and chairs grow instead of plants, with cushions and tablecloths to act as fronds, and prints inspired by nature flower prodigiously in every season.
And then there are the objects, too. Lamps move fluidly in space thanks to the natural materials they are made of: by day they look like stones smoothed by a river, at night they shine like magic light spots.

At #homi Outdoor_Home&Dehors, you'll find endless ways to animate even the smallest of terraces, transforming it, sometimes with no more than an elegant, refined curtain, into an adventurous Tuareg hut, to be discovered with friends and loved ones, with romantic ambience.

But that's not all: vases and bowls enliven outdoor spaces like juicy fruits, creating surprising splashes of colour. The roundness of their shapes and the primordial motifs that adorn them can craft a space. Antique-style amphorae play with light reflections on their rough surface, while on the table at the centre of the balcony, shiny, brightly coloured shaped glasses await guests, amusing in their original appearance, as if they were made of woven leaves or carved from elegant curls of red radicchio.

Quality and the meticulous selection of materials will characterise all of the items featured at the #event: behind the apparently random shapes and the raw appearance of the finished object there is, in fact, a subtle process of research and #design which identifies techniques, often also sustainable and eco-friendly, to convey nature even inside the home, whilst maintaining the highest quality standards with products that are always different, with an artisan flavour.

And inside? It is time for those rooms to bloom too. No matter the season: fun plants made from cardboard panels are enough to bring life to lounge or kitchen at any time of the year. And who says that a wicker chaise-longue can't work in the lounge? It's the ideal replacement for that heavy leather armchair.
It takes very little to bring outside harmonies in: while the scents of lavender, marjoram and sage compete to win over guests on the balcony, indoors, the most exclusive fragrances can rival those of Spring, creating a different environment each time. Japanese gardens, Greek squares or mountain pastures come to the bedroom, thanks to the synaesthetic imagination sparked by a fragrance with an unmistakable style.

HOMI Outdoor_Home & Dehors will offer all of this and more, a unique perspective on the trends of a style that is increasingly focusing on nature, in its shapes and colours, but also in its values: respect, recycling, balance, in a constantly refreshing search for furnishing solutions and accessory combinations.

Odysseus founded his palace around an ancient olive tree, and today a scented candle, a vase or a lamp made with natural materials is enough to transform the home, from the balcony to the living room, into something even bigger.
And although our houses are not quite the stuff of myths, perhaps they will allow us to feel a bit like the Greek hero: happily welcomed every day, as if, after a long and adventurous journey, we had finally returned home.

Operators can visit #homi Outdoor_Home&Dehors at Fiera Milano from 13 to 16 September 2019.

SUMMER HITS
All this summer's trends uncovered and on show at #homi Fashion&Jewels

Accessorizing is a game and what better season than summer to play your hand? The only rule: perfectionism! Lots of ideas to inspire - all discovered during the last edition of #homi #fashion & Jewels - to create original, on-trend summer looks!

Maxi chains and tiny jewels bring their own shine and sparkle under the intense sun, teamed with bejewelled bags to enhance that sassy style, the perfect stand-out summer looks to wear by the sea: fresh, comfy and très chic. Like the Perle Oro bracelet from the Germogli collection by Maria Diana, born from porcelain and stoneware, brought together to create beads illuminated by pure gold detail.

The Incubator Tuttepazzeperibijoux – the area that anticipates trends and selects unique, handmade, high quality jewellery and bijoux, proposing highly original creations that respond to the most discerning #fashion fans' desire for imagination. Such as Yellow Molly, the yellow gold earrings by Bettina T. Jewelry which see the spring of a clothes airer transformed into a precious accessory, surprising in their simplicity.

But the most innovative and experimental #fashion and jewellery accessories come from Sperimenta: collections of colour and passion ranging from the brightest, almost neon tones to nostalgic charm with a vintage flavour. The timeless Shary Bag by Blu Roma Creazioni, a leather bag with a lost wax bronze element, a meeting of ethnic taste with the sacred scarab, and Italian tradition.

So many proposals to choose from, so many with the potential to become the undisputed protagonists, with unique and original style choices. To avoid getting lost in the scorching summer, there's just one rule to follow - it's all about the mix & match, apparently casual but perfectly designed to satisfy and enhance, even the make up and the nail art.

All this and much more at #homi #fashion & Jewels, which will return from 13 to 16 September 2019, running simultaneously with MICAM and MIPEL (15-18 September) at the Rho exhibition centre.

"For the first time a show dedicated to #fashion accessories, bijoux and jewellery", explains Simona Greco, Group Exhibitions Director, Fiera Milano. "HOMI #fashion & Jewels gives space to companies and brands that represent real know-how, especially made-in-Italy".

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