International Motorsport honored at Autolook Awards: Exhibition at Piazza San Carlo until Sunday, September 11th

Turin, 7th September 2022

An evening of excitement, awards, memories and anecdotes of motorsport told by them who personally write and shape its history.

The #autolookawards ceremony was held at the Fucine Hall of the OGR. The #event celebrated the communication skills of brands and teams from Formula 1, Endurance, Rally and Moto GP. The very same motorsports are narrated and displayed at the open-air exhibition at Piazza San Carlo featuring more than 50 models on display until Sunday,

September 11th.
Godmother and host of the ceremony Federica Masolin, journalist at Sky, together with Andrea Levy, President of Autolook Week #torino and Paolo D'Alessio, creator of #autolookawards, called the 14 winners of this 1st edition on stage.

The winners were decided and awarded by the members of the Autolook Jury, who took turns on stage together with the institutions that contributed to organizing the Autolook Week: Andrea Tronzano - Financial and Budget Assessor for the Piedmont Region, Mimmo Carretta - Events, Sports and Tourism Assessor for the City council of Turin, Angelo Sticchi Damiani - President of ACI, Piergiorgio Re - President of the Automobile Club #torino, Davide Canavesio - Vice President of OGR #torino.

The following are the winners and the verdict expressed by the #autolookawards Jury.
THE PASS AUTOLOOK AWARD - Alex Zanardi
For a sports gesture that has become an iconic image of American Motorsport and beyond. The masterful overtaking by Alex Zanardi that has earned the name "The Pass", going down in history.

TECHNOLOGY AUTOLOOK AWARD - Pirelli
When technology impacts car design: the introduction of 18-inch tires definitely modernized the look of today's Formula 1 cars, in addition to ensuring the straightforward transfer of technology developed for Formula 1 to everyday cars.

INNOVATION AUTOLOOK AWARD – Hyundai
For being able to create a brand new livery - a new color combination (light blue-red/orange) that soon became a benchmark livery in the world of Rallying.

HALL OF FAME MOTO GP AUTOLOOK AWARD - Suzuki
To a great team that has gone down in the history of MotoGP winning with riders who have become legends: Barry Sheene (1976 and 1977), Marco "Lucky" Lucchinelli (1981), Franco Uncini (1982), Kevin Schwantz (1993), Kenny Roberts Jr (2000) and Joan Mir (2020).

TOTAL LOOK AUTOLOOK AWARD - Toyota
For versatility in applying a common graphic design on WRC cars and two-seaters, which participate in the WEC, using the white-red combination, reinterpreted in a modern tone, that has always characterized Japanese racing cars.

BRAND IDENTITY AUTOLOOK AWARD - Ferrari
For being the only team in the history of the Formula 1 world championship to have always maintained its own identity/the national color (red), decoding it in different shades and combinations over the years. In addition, for the eye-catching and innovative design of the F1-75, a single-seater destined to become an icon of modern Formula 1. A "red car" with a strong personality, on a par with famous models such as the 156 F1 of 1961, or the 330 P4 of 1967.

COMMUNICATION AUTOLOOK AWARD - Alfa Romeo
An award dedicated to the Team that has been able to converge the marketing activities of Formula 1 to the promotion of production cars.

BEST INNOVATION COMMUNICATION PROJECTS ON MOTO GP AUTOLOOK AWARD -
Mooney VR46
For the ability to create marketing campaigns and innovative communication projects related to the racing world, managing to involve an international community that recognizes itself in the values of the Mooney VR46 brand, which has become an iconic brand and benchmark in Motorsport.

MOTORSPORT AUTOLOOK AUTOLOOK AWARD – Alpine
Elegance in tradition. Return to Formula 1 with the color "bleu", which has always characterized transalpine cars.

RESEARCH&DEVELOPMENT AUTOLOOK AWARD – Dallara
For the constant innovation of technology in the service of performance and safety, embodied across the most important international championships: Formula 1, Formula Indy, WEC, IMPSA, Formula E.

AUTOMOVIE AUTOLOOK AWARD – Ferrari 312 B
For accurately documenting the rebirth of a technical masterpiece, such as the 1970 Ferrari 312 B, restored to its former glory through the efforts of Paolo Barilla.

SOCIAL MEDIA AUTOLOOK AWARD – Liberty Media
For the work done in recent years which has revitalized the image of Formula 1, involving a constantly growing number of fans, particularly young people. For focused interventions that have involved all aspects of the queen category of motor racing: from the creation of a new dynamic logo to the involvement of social media and television networks, making a world that was known only to a small number of insiders until a few years ago more accessible to the general public, not forgetting the quest for "sustainability" initiated in recent years.

AUTOIMAGE AUTOLOOK AWARD – Reiner Schegelmich
To the dean of Formula 1 photographers, who with his talent, sophisticated shots and impeccable technique, narrated the events and figures of motorsport, from the early 1960s to 2019.

HALL OF FAME AUTOLOOK AWARD – Martini Racing
With their image, made of elegance and refinement, they have contributed to the establishment of motorsport in the collective imagination. To the sponsor with the famous blue/light blue/red stripes, who, from year to year, has been able to innovate its image by adapting it to different types of cars: from Formula 1, to endurance races, from rallies to touring cars.

Further information in the press release to download