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Barcelona, 24 November 2016.
At the media presentation for this new show, Enrique Lacalle, President of AUTOMOBILE #barcelona stressed: “The #barcelona International Motor Show, which is nearly 100 years old, is being transformed to include the latest technology and focus on the future and current needs of the automobile industry. Fira de #barcelona takes another leap forward with a unique #event that will make this new show a first in the industry and in motor shows worldwide."
AUTOMOBILE #barcelona will offer two interconnected events at the same show: The Connected Hub will bring together technology, mobility and new business models. At the Motorshow we will continue to enjoy the automobile industry's latest models and developments.
TECHNOLOGY: Connected Hub
11 and 12 May
This #event is “core” to AUTOMOBILE BARCELONA's new spirit and will have the support of Mobile World Capital, Smart City Expo World Congress and Industrial Internet Consortium. Connected Hub will have three different areas each tackling, from different angles, the technology and solutions that are already carving out the future of automobiles and mobility worldwide.
MOTORS: Motorshow
11-21 May
The new AUTOMOBILE #barcelona is a world first and an ideal stage for the automobile industry to present its latest developments. This show will maintain the #barcelona International Motor Show's tradition of hosting big events, activities and international premiers.
It will also conserve its spirit of demonstrating and introducing the public to the current offer and the upcoming launches in the entire industry, generating a direct link with users. At AUTOMOBILE #barcelona the brands will have the best sales platform for the end consumer, at an #event that will have an enormous influx of visitors.
Fira #barcelona and the City of #barcelona: synonyms of technology
With the new AUTOMOBILE #barcelona, Fira de #barcelona and the City of #barcelona are furthering their involvement with innovation and technology trade fairs, a sector in which they have already become a world leader. The Mobile World Congress, IoT Solutions World Congress, Smart City Expo World Congress and 4YFN (4 Years From Now) are prime examples of Barcelona's capacity to organise cutting-edge events that attract visitors and exhibitors and are becoming world leaders in their sectors.
AUTOMOBILE #barcelona will unite the present and the future of the automobile industry. From the autonomous and connected car to the associations between the technology and automobile industries. Enrique Lacalle stressed that “with this original #event, AUTOMOBILE #barcelona will become the new leading #event for the automobile industry and the sector's technology industry. The show aims to reflect and promote the current and future state of the industry and of the market, inundated with new and fascinating technology and mobility systems".
AUTOMOBILE #barcelona will be held from 11 to 21 May 2017 at the Recinto Montjüic de Fira de #barcelona, the dates coinciding with the Formula 1 Spanish Grand Prix. The 11 and 12 May are reserved for Connected Hub, and for the press and the Motorshow's trade visitors. AUTOMOBILE #barcelona will open its doors to the public on 13 May 2017.
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