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luglio 31, 2019 - IFa

Shift Automotive: A roadmap to make the Future of Mobility smart and sustainable

Comunicato Stampa disponibile solo in lingua originale. 

SHIFT #automotive returns to IFA Berlin, exploring how the latest technologies are shaping the way we live, work and drive. The two-day convention brings together start-ups and tech giants, car manufacturers and city planners – from Barcelona’s chief technology officer and Ford’s Director of Smart #mobility to speakers from Fujitsu, Hitachi, Axa, Daimler’s Smart, 2getthere, Easymile, Celeris, the Singularity University, and many more.

Berlin – 30 July 2019 – Ford, Daimler’s Smart, Fujitsu, Hitachi and AXA are among the companies coming to this year’s SHIFT #automotive convention on September 10 & 11, 2019 in Berlin. To discuss the future of #mobility, they will be joined by speakers like Francesca Bria, the Chief Technology Officer of Barcelona, one of Europe’s smartest cities, and Jay Ward, #automotive consultant and the creative director of the Cars franchise at Pixar Animation Studios.

The Future of #mobility will not be decided by the latest concept cars – important as they may be. Instead, the success of new #automotive technologies will be determined by human factors. That’s why SHIFT #automotive – a two-day festival of global insights and ideas for the future of #mobility – will explore questions such as: Can we design smart mobility-as-a-service solutions that work not just for industry, but individuals and society’? Will sustainable technologies overcome the chicken-and-egg problem of demand and infrastructure? And in a world of autonomous vehicles, what happens to the joy of driving?

A forum for leaders from the technology and #automotive industries, the convention will discuss dimensions of future #mobility like smart services, society and sustainability; investigate the challenges of building smart environments designed for integrated smart #mobility solutions; and explore how future technologies will bring us new driving experiences.

Participants will also hear from Sarah-Jayne Williams, Ford’s Director of Smart #mobility in Europe, Venkat Sumantran, the chairman of Celeris Technologies and former chief executive of Tata Motors, alongside top executives from Fujitsu, Hitachi, Daimler’s Smart Lab, Axa Insurance and many others.

SHIFT #automotive is an innovative and independent conference and exhibition format that will be held alongside IFA Berlin, the world’s most significant trade show for consumer electronics and home appliances. SHIFT #automotive is a joint venture of IFA Berlin and the Geneva International Motor Show.


Among this year’s speakers are:
· Francesca Bria, Chief Technology Officer, Barcelona
· Sarah-Jayne Williams, Director Smart #mobility, Ford Europe
· Ram Ramachander, Chief Digital Officer, Hitachi Europe
· Hugo Lerias, Chief Technology Officer #automotive, Fujitsu
· Daniela Snyders, Smart Lab, Daimler
· Venkat Sumantran, Chairman, Celeris Technologies
· Robin Chase, Founder of Zipcar
· Jay Ward, Creative Director “Cars”, Pixar Animation Studios
· Boyd Cohen, Chief Executive, IOMOB
· Melba Kurman, Singularity University
· David Williams, Managing Director, Axa Insurance
· Pejvan Beigui, Chief Technology Officer, Easymile
· Richard Seale, Lead #automotive Designers, SeymourPowell
· Rodney Williams, Founder, LISNR
· Brian Wynne, Chief Executive, AUVSI
· Harald Welzer, Director, Futurzwei
· Wolfram Putz, Chief Executive, Graftlab
· Christof Schminke, Managing Director, Trafi